Marketing Automation Solutions

• Visitor Tracking
• Email Campaigns
• Contact Segmentation
• Lead Scoring
• Automated Reports
• Sales Alerts
• List Management
• Direct Mail Campaigns
• Marketing Fulfillment

Personalized Website Landing Pages

Personalized Website Landing Pages integrate and expand the direct mail message or offer. Personalize your responders’ initial online visit with variable data and images. Produce multiple versions to meet list segmentation requirements. Set marketing triggers to flag important responder preferences.

Profile, Segment, & Activate Responders

Profile responders based on their preferences and obtain key qualifying information. Segment responders and provide them with a more personalized, relevant online experience. Activate responders to begin a self-serve transaction, request dialogue with a company representative, or request further information.

Track & Manage Results in Real Time

Generate powerful reports, gaining immediate insight into the effectiveness of your campaign. Track results by individual responder, visitor profile, or any other criteria. Route leads to the appropriate representatives via multiple communications platforms, including CRM, email, cell phone or pager. Launch follow-up activities or an entirely new campaign.