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Measurable Marketing LLC releases Express Contact.

Measurable Marketing announced on June 22, 2009 the release of their newest product Express Contact. Express Contact adds another dimension to their lead generation suite of products. Express Contact utilizes the power of the USPS Intelligent Mail Barcode (IMB) and the USPS Confirm service to automatically trigger SMS text messaging and Email blasts that creates a powerful Integrated Marketing solution. “Being able to confirm an in home date of a mail piece and then automatically triggering a surgical email or SMS text messaging event to those recipients is a tremendous benefit for our customers”. Says Kristin House, President, Measurable Marketing “It gives them the power to not only hit on all direct marketing channels in a very narrow window of time, but also lets them staff regional retail outlets, fulfillment centers and call centers based on in home delivery confirmations!”.

Express Contact has the advantage to alert recipients to be on the lookout for a direct mail piece which will drive that all important lift in additional response rates. It also answers the universal question, “did the mail really go out?”

“In today’s challenging economic times every marketing dollar is scrutinized.” House adds, “We are able to monitor the progress, change on the fly and show the ROI on any given marketing event”

Measurable Marketing LLC is a Westminster Colorado based marketing firm that focuses on delivering ROI driven results from all marketing channels. Not only do they track Email, direct mail, banner ads, and PPC response rates, but they have also figured out a way to measure results from mass media which historically has been hard to track.

Fast Fact

According to online sources, a study done by Nuestar showed that 2.5 billion text messages are sent each day in the USA.

Source: http://www.textmessageblog.mobi/2009/02/19/text-message-statistics-usa/

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